Writing

On taste, systems, and staying legible to both people and machines.

• 2026-08-11 · 6 min Your website might be invisible to ChatGPT A test you can run in thirty seconds, and what it means if your site fails.
• 2026-08-10 · 7 min The average is now free For a hundred years the economy paid you to be predictable. That job has just been automated.
• 2026-08-09 · 6 min What to keep human A working list for deciding which parts of your business should never be automated — and why the usual answer is backwards.